Monday, July 30, 2007

High Valley AVA-




The beautiful and appropriately named High Valley is one of California’s newest American Viticultural Areas (AVA). With vineyards mostly planted between 1,800 and 2,200 feet above sea level this lofty appellation towers over Lake County. Due to its lofty environment, combined with the natural east/west orientation of the valley - which pulls in coastal breezes - and the northern exposure of the vineyards, High Valley represents relatively cool climate viticulture in Lake County. Despite only recently gaining AVA status, High Valley has a long, albeit interrupted tradition in grape growing. In the 19th century the valley was a significant grape growing region, but this once booming industry was abruptly halted by Prohibition in the early 20th century. Thankfully, the region has reemerged as an important and distinct viticultural region. A combination of California’s traditional star grapes including Cabernet Sauvignon, Merlot, Petit Sirah, Cabernet Franc, Malbec, Petit Verdot and Sauvignon Blanc make up the varietal mix planted on the volcanic slopes found in this region. As cool climate regions are gaining notoriety in California, the High Valley AVA should soon stand tall amongst its peers as a premium grape growing region in the state. Shannon Ridge vineyards are all located in the High Valley AVA.



A visit to Lake County's High Valley AVA
Wines & Vines, Dec, 2005 by Paul Franson
Shannon Ridge Vineyards
Clay and Margarita Shannon own Shannon Ridge Vineyards, which contains some of the most dramatic sites in California. Planted on rolling deep red soils, some rise at almost 40% grade. Because the soil drains so well, however, there's no erosion.
The volcanic soils, steep ridges and constant cooling winds distinguish the vineyards. The vineyards line the mountain rims along the southeast edge of the High Valley AVA. At 2,200 feet, the Terre Vermeille vineyard looks over Clear Lake, which provides cooling winds during long summer days.
Clay Shannon's vines are mostly red varietals, including the usual varieties plus Petite Sirah. He has propagated buds from 15 Zinfandel vines brought to the area in 1875, and also has Sauvignon Blanc on north-facing slopes. Shannon gets some of the highest prices in Lake County, at $2,200 per ton, but also makes a small amount of wine under his own name. The winery has opened a tasting room in an old school on Highway 20 in Clearlake Oaks. The wines are made by Marco DeGiulio at Cardinale and Livingston-Moffett in Napa Valley.
The Shannons' first vineyard was Terre Vermeille, a cinder cone just south of Round Mountain. Along one side lie the red soils from the volcanic flows and along the other, weathered-grey volcanic ash and loams. These vineyards hang on steep west- and north-facing slopes. The first were planted in 1995 with Cabernet Sauvignon, Sauvignon Blanc and Zinfandel, and more recently, they've added Petite Verdot, Barbera, Merlot and Cabernet Franc.
Over the ridge from Terre Vermeille, on a steep south-facing slope, is the Morine Ranch, dropping precipitously down toward Clear Lake on a 38-40% pitch. Here, Rhone varietals are planted. Two small vineyards connect Terre Vermeille with the Caldwell Ranch. First is La Sierra, a 25-acre vineyard planted in Petite Sirah, Cabernet Franc, Zinfandel and Cabernet Sauvignon and the leased Ogulin Vineyard, with 19 acres of Cabernet Sauvignon. These two vineyards are at an elevation of approximately 2,200 feet and face north and south. The 360-acre Caldwell Ranch includes 70 to 80 acres of vineyards, including the impossibly steep Petite Sirah vineyard, plus Cabernet Sauvignon, Syrah, Tempranillo, Zinfandel, Mourvedre and Sauvignon Blanc.

New distributor assignment for South Carolina

Paperwork is in the process for licensing in the state of South Carolina. Shannon Ridge wines will be distributed state wide by Southern Wine & Spirits of South Carolina.

SOUTHERN WINE AND SPIRITS OF AMERICA, INC.: A TRADITION OF SERVICE, A COMMITMENT TO EXCELLENCE, A RECORD OF GROWTH
Since its founding in 1968, Southern Wine and Spirits of America, Inc. (Southern), is a nationally recognized wine and spirits distributor known for its historic commitment to delivering the highest standards of customer service and creative marketing programs and partnerships. The Company is also known for its best-in-industry professional and well-trained sales, operational and support staff, its ongoing investments in and contributions to hospitality and beverage education for its staff, its customers and to many national educational institutions. In addition, Southern is justly respected for its deeply held belief in the importance of giving back, for being a socially responsible corporate citizen and for making generous contributions to national, state and local charitable organizations.
Today, Southern operates in 28 states, including its original Florida market, where its corporate headquarters is located in Miami. Over the past 38 years, pursuing a determined strategy to expand through internal growth as well as through the acquisition of established wholesalers, Southern Wine and Spirits of America expanded its Florida operations into California in 1969, Nevada in 1976, Arizona in 1992, South Carolina in 1993, Pennsylvania in 1995, Hawaii in 1996, Kentucky in 1998, New Mexico in 2000, Colorado in 2001, Illinois in 2002, New York in 2004, Maine, Mississippi, New Hampshire, New Jersey, North Carolina, Vermont, Virginia and West Virginia in 2005. In 2006, the Company began operations in Alabama; and, in a partnership arrangement, now operates in Idaho, Montana, Oregon, Utah, Washington, and Wyoming as well. In 2007, the Company entered Ohio, the country's third largest Control jurisdiction.
As the country’s largest wine and spirits distributor, Southern is nationally recognized by its supplier partners as well as by its customers for its state-of-the-art distribution capabilities as well as its leading-edge information technology. And as the leader in the wine and spirits distribution business in the United States, Southern’s executives and all its team members are committed to performing their responsibilities by adhering to the highest professional and ethical standards in all their corporate, civic and charitable activities.

Friday, July 27, 2007

Shannon Ridge..... in good company!

How about this-

In addition to the 91 points and Top 6 American Sauvignon Blancs that our 2006 Sauvignon Blanc received in the August 2007 issue of Wine & Spirits magazine, Wine Spectator recently rated Sauvignon Blancs. These wines were tasted for the California Sauvignon Blanc report in the Aug. 31, 2007, issue of Wine Spectator magazine. I highlighted some of the well know California brands. The complete list will be published in the August 31st issue.

SHANNON RIDGE Sauvignon Blanc Lake County 2006 87 $16


SHANNON RIDGE Sauvignon Blanc Lake County 2006 87 $16


TURNBULL Oakville White Label 2005 87 $30
SILVERADO VINEYARDS Sauvignon Blanc Napa Valley Miller Ranch 2005 87 $18
PELLEGRINI Sauvignon Blanc Napa Valley 2005 87 $30
FLORA SPRINGS Sauvignon Blanc Napa Valley Soliloquy 2005 87 $25
CAKEBREAD Sauvignon Blanc Napa Valley 2005 87 $22
CAKEBREAD Sauvignon Blanc Dry Creek Valley Taylor's Vineyard Musqué 2005 87 $25 STAG'S LEAP WINE CELLARS Sauvignon Blanc Napa Valley 2005 86 $22
SPRING MOUNTAIN Sauvignon Blanc Napa Valley 2005 86 $32
MURPHY-GOODE Fumé Blanc Alexander Valley 2003 86 $13
MARKHAM Sauvignon Blanc Napa Valley 2005 86 $16
DYNAMITE Sauvignon Blanc Lake County Kelsey Creek 2005 86 $13
DRY CREEK Fumé Blanc Sonoma County 2005 86 $14
CHALK HILL Sauvignon Blanc Chalk Hill 2004 86 $25
MATANZAS CREEK Sauvignon Blanc Sonoma County 2005 85 $20
GUENOC Sauvignon Blanc Lake County 2006 85 $16
GREEN & RED Sauvignon Blanc Napa Valley Catacula Vineyard 2006 85 $20
FETZER Sauvignon Blanc California Valley Oaks 2006 85 $9
CLINE White Truck California 2005 85 $11
BRASSFIELD Sauvignon Blanc High Valley High Serenity Ranch 2005 84 $15
CONCANNON Sauvignon Blanc Monterey County Reserve 2005 81 $18

Wednesday, July 25, 2007

BREAKING NEWS!!!!! Awards from the Long Beach Grand Cru Wine Competition

FYI - Long Beach Grand Cru Wine Competition just announced their results (Wed am) and it was a very good day for Shannon Ridge Wines!


List of awards:
2005 Cabernet Sauvignon, High Valley [G]
2006 Sauvignon Blanc, Lake County [CBC]
2006 Viognier, Lake County [G]

[B] = Bronze medal
[S] = Silver medal
[G] = Gold medal
[CBC] = Chairmans Best of Class
[SW] = Sweepstakes winner

California Wne Country...no place like it!


What a great week in Lake County! I can't believe how this place has been kept secret from most of the tourist crowd. Clear Lake is incredible and the view from the vineyards is spectacular. Cleanest air in California and grapes to rival even the best growing areas of the world.

Tuesday: Travel day (10+ hrs, fortunately USAirways has the best on time record and friendliest folks in air travel....NOT!)

Wednesday, Good 90 minute workout at the Renaissance Clubsport on the spinning bike..have to keep my legs working in preparation for the Off Road Assault on Mt Mitchell on Sunday.

I met John Girty, VP of Sales & Marketing at the club and headed out to Napa Wine Company to view the bottling of the 91 point 2006 Shannon Ridge Sauvignon Blanc. We met Clay Shannon and started the drive into Lake County to Shannon Ranch and the vineyards. Stopped along the way to check out some great land on the back side of Napa that Clay is interested in for more Cabernet Sauvignon (Heitz gets grapes from this area). Then it was on to the ranch for a property tour with Clay. Incredible area for growing grapes and just chillin out. Clay and Margarita have 800 acres and looking to add more. We visited the Cross Springs property that was owned by Tenessee Ernie Ford. 125 acres of pristine property with a sizable pond and the Cross Spring that pumps out over 400 gallons of spring water a minute. Drove the back side of the property and up to the top of Round Mountain, an ancient volcano last active over 10,000 years ago. The views are incredible and wildlife abundant. Finished up the property tour and headed back to Clay and Margarita's house (located in the vineyards, 2.5 miles from the main road) for dinner with the other members of the family, Masha (daughter), Ivan (son), Rick (Director of Marketing), Tony (Vineyard Management), John (VP, Sales & Marketing), Michelle (Doer of all things Shannon Ranch) and Joey (Tasting Room Manager). Margarita was the Chef du Jour and prepared a fantastic meal which we enjoyed outdoors on the deck overlooking the vineyards. John received a gift and recognition for his efforts over the last 6+ months of getting product sold and opening states. He has been a one man band until his new partner in crime joined (that would be me). A great evening was had by all (you could tell by all the empty wine bottles).



From top, John Girty & Margarita Shannon -----Ivan Shannon working in the shop---- Masha Shannon aboard Captain with Dad, Clay ---


Thursday: Photo shoot scheduled for 8AM. Professional photographer to get shots of the vineyards and personnel. Meeting at Shannon Ranches office to discuss marketing needs and meet with Chris and Jonathan from Digital Produce to discuss web design ideas. Meeting is over and John and I head back to Napa Wine Company to view the 2006 Reds being bottled and to grab some samples for me to take back to NC. Here is the wall of Cabernet Sauvignon....coming soon to a state near you!

Tuesday, July 17, 2007

California...here I come!

Just rolled into Walnut Creek and checked in at the Renaissance Clubsport. Meeting tomorrow with the winemaking team and witnessing the THOUSANDS of cases of red wine being bottled. I'm sure that wall of wine has my name written on it so keep your eyes open cause Shannon Ridge is coming your way.......photos about this week will be posted later...ceb

Monday, July 16, 2007

Good week in New York!





John finally arrives to NY after 16 hrs of travel...I save 2 slices of Pizza for him but he gets in too late to have them.

We started on Tuesday working the Rochester market after meeting with Jeff Walker the Western District Manager Upstate for the Opici Wine Company of New York for a quick breakfast. I worked with Walter Liss and John was off with Don Murphy. Walter had some great account calls set up for the day. I sold my first 3 cases (Woo Hoo) to Pedulla's INC Wines & Liquors, a big Thank You to Brian. We had some good success and for lunch we met with Kelly Towers, Restaurant & Bar Manager at Belhurst Castle and tasted through the wines. Kelly liked all 5 varietals we tasted with her and she promised us that she will feature Shannon Ridge wines by the glass for the month of September when the tourist season is high. Thanks Kelly, this means a tremendous amount to all of us at Shannon Ridge. Thanks to all the accounts in the Rochester market that embraced the Shannon Ridge wines. Your willingness to help grow the brand is greatly appreciated. That night john and I headed to Syracuse to check into the hotel and meet Mike Proch, Vice President of Sales Upstate for Opici. Cocktails and dinner suggested by Charlene Gentile at Gentiles Restaurant with a nightcap of wine (of course) with Mike as we plan our next day. After a meeting with Mike we hit the street. I work with Bridget Bullock and John is with Derek. Bridget has great accounts for us to see and right off the bat we sell 12 cases to Bob at Liquor Express in Baldwinsville, NY. Bob schedules Bridget to come back in and conduct a tasting to help bring customer awareness to the Shannon Ridge wines. Thanks to Bob, Tracy at Mac Kinnon Liquors, Charlene at Gentiles for pouring the Sauvignon Blanc and Cabernet Sauvignon by the glass and all others in the Syracuse market. Next stop...Hudson Valley, 3.5 hours away according to Tom Tom GPS. Next morning I work with Karl Hillringhouse a Wine & Spirits Consultant for Opici. Karl is a great guy and also has good appointments set for us. First stop is to meet with JL (aka John-Louis Kronfeld) the General Manager of Star Wines & Liquors in Monroe, NY. JL says that their internet sales of wine is sky rocketing...be sure to check out their website (and order some Shannon Ridge wines). Another great day of sales 1 account at a time. Special thanks to the following folks for making this a great first week at the new job...

The Opici family and representatives for distributing our wines.

Patrick A. Botten, Executive Vice President & General Manager (and a BMW Driving Instructor to boot)

Michael Proch, VP of Sales Upstate

Jeffery Walker, Western District Manager Upstate

Don Murphy, Walter Liss, Bridget Bullock, Karl Hillringhouse and all the other Consultants.

Kristin Colombo, Regional Sales Manager Long Island for helping me find John Girty.

Emily at the front desk of Opici...you are one of a kind and keep that place in order.

Rennie Alba, NY District Manager


Erin Leopold, Brinley & Company (Good Rum)

Ken at Ryan's Wine & Spirits

Bob at Liquor Express

Tracy at Mac Kinnon Liquors

Johnny Matthew at Hilltop Wines & Liquors

Kenn & Elena Brodmerkel at Cornwall Wines & Spirits (Kenn is a great photographer)

Nick at Palmieri Wines & Spirits

Ryan Joo at Samsondale Wine MerchantJL at Star Wines & Liquors

Kelly Towers at Belhurst

Brian at Pedulla's Inc. Wines & Liquors

Jim & Doretta O'Conner at Cobblestone Cork and Bottle

Polly & Jim at Vineyards Discount Wine & Spirits

Murphy the wonder dog

Monday, July 9, 2007

Travel woes, 1st day on the job...

As I'm packing for a week in NY, John calls to say that his flight out of Oakland is delayed and he probably won't be in Rochester until midnight...Ouch! After a 4:30AM wakeup call that is going to be some tough traveling across country. We switched the rental car into my name and off I am back to NY. No one said building a brand was going to be easy.



Currently at Shannon Ridge we are producing Sauvignon Blanc, Viognier, Petite Sirah, Barbera, Cabernet Sauvignon, Zinfandel and Syrah.

About 500 cases of Lake County Chardonnay is coming on board in August...I had some of the juice when we were in Florida a few weeks back and it is really, really good.



What makes the wines good? Place of origin. Lake county and especially the High Valley AVA (American Viticulture Area) where grape growing is considered Mountain Vineyards. Average 30-40 degree slopes at 2000 to 24oo feet with red pumice volcanic soils. Cool nights to keep the acids in blance and warm days to help fruit maturation. Soil content is left over from Round Mountain (cinder cone) and Mt. Konocti (lava dome) volcanic eruptions. This is one of the relatively undiscovered (by consumers. Winemakers have know of the great fruit coming out of Lake County for many years) wine regions in California.

Future distribution goals...
North Carolina/South Carolina by late August, Georgia, Virginia and DC by November.
Florida distributor by the end of the year...

later...ceb

Saturday, July 7, 2007

So here goes...

First blog...I start with Shannon Ridge on Monday after 11 years with Ste. Michelle Wine Estates....and I'm very excited!!

I had a chance to work with Clay Shannon (owner) the week of June 18th in Florida and I have to say that he is one of those rare breeds..great sense of humor, honest, hard working as well as being very down to earth and focused. His vision of producing great wines from the grapes he grows in Lake County, California is tremendous. Clay is one of the country's top consulting viticulturist and currently the Chairman of the Lake County Wine Grape Growers. He has been selling his high quality grapes to many well known wineries in California for years (Clos du Bois, Beringer, Coppola, Hess, Pride Mountain, Steele etc). Clay has decided to start making his own wine with the family name on the label. He hired a former co-worker of mine, John Girty as Vice President and General Manager. John is in charge of assembling a national sales force and fortunately called me and persuaded me to take a look at Shannon Ridge. I flew to California and met with Clay, his wife Margarita, John and Rick Gunier (Director of Marketing). I was interviewing them as much as they were interviewing me. I knew from the moment that I stood at the top of the vineyards looking back over Clear Lake that I wanted to be a part of this...this is something special. I tendered my resignation to Ste. Michelle after 11 years and while posting some of the top growth year to date in the company (+40%). It was a total shock throughout the company as most viewed me as a lifer. I took some time off and did a little road trip with my oldest son Christopher via Pittsburgh, Buffalo, Toronto, Montreal, Halifax, Boston and back to Charlotte. Next week I spend the week in NY with John and the following week in California at the ranch....I'm wearing my new cowboy boots..yee hi. Stay tuned as this brand grows. I'll post results of distributor assignments, restaurants that are featuring Shannon Ridge wines and other industry news.......Chris