Monday, July 9, 2007

Travel woes, 1st day on the job...

As I'm packing for a week in NY, John calls to say that his flight out of Oakland is delayed and he probably won't be in Rochester until midnight...Ouch! After a 4:30AM wakeup call that is going to be some tough traveling across country. We switched the rental car into my name and off I am back to NY. No one said building a brand was going to be easy.



Currently at Shannon Ridge we are producing Sauvignon Blanc, Viognier, Petite Sirah, Barbera, Cabernet Sauvignon, Zinfandel and Syrah.

About 500 cases of Lake County Chardonnay is coming on board in August...I had some of the juice when we were in Florida a few weeks back and it is really, really good.



What makes the wines good? Place of origin. Lake county and especially the High Valley AVA (American Viticulture Area) where grape growing is considered Mountain Vineyards. Average 30-40 degree slopes at 2000 to 24oo feet with red pumice volcanic soils. Cool nights to keep the acids in blance and warm days to help fruit maturation. Soil content is left over from Round Mountain (cinder cone) and Mt. Konocti (lava dome) volcanic eruptions. This is one of the relatively undiscovered (by consumers. Winemakers have know of the great fruit coming out of Lake County for many years) wine regions in California.

Future distribution goals...
North Carolina/South Carolina by late August, Georgia, Virginia and DC by November.
Florida distributor by the end of the year...

later...ceb

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